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New Espia EPZ Winter Tire |
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August 26th, 2010
FALKEN TIRES EXPANDS WINTER INVENTORY OFFERING WITH NEW ESPIA EPZ STUDLESS TIRE
Falken Tire, a leader in high performance tire technology, introduces a new winter season tire, the ESPIA EPZ, designed to tackle the stubbornness of snow and challenges of ice as an alternative to traditional winter tires.
The newest generation winter tire is designed to keep the vehicle grounded through an advanced design incorporating micro-fiberglass-reinforced rubber that allows the ESPIA EPZ to surround ice- and snow-packed surfaces and fasten small “micro claws” into them, thus achieving stronger adherence to the roadway even when conditions are at their worst.
Additionally, a dual-purpose tread pattern offers both an “ice face” and “snow face,” through a Falken-patented dual tread pattern, which provides for a wider center tread and expanded lateral shoulder area grooves, improving overall grip. Featuring new canyon sipes technology inside the block, complex zigzag bodies that are angled and placed deeply within the tread enable it to flex and grab the surface more confidently.
The Falken ESPIA EPZ has also been designed with a self-maintenance mechanism built in. By controlling aging and maintaining the fundamental functions of the tire through an internal anti-aging agent in the base tread, the ESPIA EPZ is able to fight ultraviolet rays and repeated bending, permitting the tire to work better and longer.
“This new tire features a tremendous amount of advanced Falken technology which will increase the ESPIA EPZ’s performance on ice and snow, as well as dry road surfaces,” said Andrew Hoit, Falken Director of Marketing. In addition, a shoulder-edge wave sipe provides a greater resistance to wandering. All this makes the ESPIA EPZ a stronger tire that can take on severe weather conditions, and is definitely the tire to have for better performance when roadways prove tough to negotiate.”
ESPIA EPZ will be available August 1, 2010 with sufficient inventory at retailers in preparation for the winter season.
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Falken Tire Releases the New Wildpeak A/T Tire |
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July 8th, 2010
FONTANA, CA - Falken Tire has reinvigorated the all-performance sport utility and light truck tire market with the introduction of the new all-terrain, all-season, all-purpose WildPeak A/T. With an aggressive stance for maximum traction, the WildPeak A/T stands out from the crowd, featuring a symmetric five-rib pattern and rigid block designs allowing for exceptional on-road response and optimized off-road handling, coupled with two stiff, extra-wide steel belts for stability.
A key feature of the new WildPeak A/T is the availability of sizes for the expansive sport utility and light truck market. The tire is offered in today’s most popular original equipment sizes in metric and LT metric with choices of 15 to 20 inch wheel diameters and many plus-sized applications. In addition, four wide, aggressive multi-angled grooves allow for maximum water, mud and snow evacuation, while aggressive biting block edges provide unparalleled traction and control. Falken brings its extensive performance advantage to the established light truck/SUV tire market through WildPeak A/T.
The benefits of this tire will quickly make it a popular choice among consumers. With a durable, rubber compound, that offers a 50,000 limited mileage warranty, the WildPeak A/T will provide its owners with a long life and a smooth ride, exceeding all driving expectations. WildPeak A/T is the perfect all-purpose tire, capable of tackling anything in its way. Confidence & versatility at the turn of the wheel.
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New B2B Website Coming Soon! |
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February 23rd, 2010
Fastco will be launching a new B2B website this year! With a new revolutionary custom-developped software called the "Fast Finder", Fastco's clients will now be able to search products by make, year, model, and sub-model.
What's unique about the "Fast Finder" is it will generate guaranteed fitment results! We are able to achieve this by cross referencing 3D measurements of the vehicles components with our alloy wheels. This is done through advanced data mapping technology which precisely measures objects in 3 dimensions. The "Fast Finder" will also generate results for the tires and hardware that fit on the selected wheel for the vehicle specified.
And finally, an easy solution for the ever so complicated TPMS and wheel staggered fitments. No longer will this be a difficult question, but an easy up sell.
Other important features of the new B2B are as follows:
Online Ordering
Real Time Inventory
Dealer Price Management
Order Status
Online Payment
Print Invoices
and much more!
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